Entering into the world of filmmaking is no cheap venture. Let’s assume that you’re a lone wolf and will initially be acquiring all of the gear yourself, that’s the camera & lenses, audio, lighting, and perhaps a hardware upgrade on your desktop. By the time the final delivery arrives at your doorstep you are likely to be down at least £3000, this is if your equipment is low-grade and bought used. At the end of the day, you’re not going to have a lot of money left.
Unless you plan on filming the birds and the bees for the rest of your life, at some point you are going to have to hire an actor. Without any money, a common road to travel down is to use your friends and family as it will cost you nothing. Yet, this isn’t always the best route to go. It won’t be long until your viewing audience realises that the actors on screen aren’t actors at all, and a bad performance is the quickest way to disengage your audience.
Hence, it’s best to acquire a dedicated actor in learning for your short film. However, how exactly are you supposed to hire an actor if your budget has been exhausted? Luckily aspiring actors will often work in the form of a barter system. That is, they act for you, and you give them showreel footage and maybe a few stills for their portfolio. Working on unpaid shoots is also a great way for actors to make new connections that one day may get them a paid job. Unfortunately, actors usually take the brunt of DIY filmmaking. With no budget they often receive no pay, food, or travel expense, then they have to spend the majority of the day waiting around while the crew members assemble and reassemble the equipment. In short, aspiring actors have to go through a lot of crap for very little, and without the actors you wouldn’t have a film. Here are a few things you can do to ensure your actors have a pleasant time acting for you and that they also receive something in return for their time given.
- State what the actors will receive outright in the casting call. Don’t make it ambiguous or leave the fact it’s unpaid. Be transparent and truthful. Don’t state that this could lead to paid work in the future, it’s a load of crap and nine times out of ten it doesn’t. You want to state that the actor will receive the clips they star in as a digital download, stills from their performance, a credit across the social media platforms the film is airing, and an IMDb credit if your film has an IMDb listing (many short films do). Recently I’ve seen a few comments from actors saying that the director of their project has told them to take their footage directly from the DVD of the film. Many actors do not have access to editing software which is going to leave the actors short of reel footage, not to mention the fact that the filmmaker isn’t going to have many nice things said about him or her.
- Trade your services. Ultimately, hiring an actor to work non-paid is a trade between the director and the actor. The director gets the talent of the actor, and the actor gets the above stated in section 1. However, sometimes you can sweeten the deal by throwing in your services as an extra incentive. Headshots can be an expensive product to buy, if you’re shooting with a DSLR and have a good lighting kit, you may very well be in the position to put together an area to capture some makeshift headshots. Explain to the talent that you might not be able to replicate the headshots a professional headshot photographer can capture, but you can give them something pretty close. Alternatively you could lend your editing talent and software for when they have enough clips to put a showreel together.
- You would be surprised at how much of a film budget is delegated to catering. If a film has more than 200 on-set employees, from the runners to the a-list stars and each person is given three meals a day for a 60-day shoot. That’s 36,000 meals alone, not to take into account snacks and coffee, in short; eating big costs big money. When it comes down to entry level filmmaking, eating seems like just as much as a luxury as acquiring the latest Canon DSLR. However, having a few snacks on location can really change the dynamics of a shoot. A bowl of crisps, a variety of sandwiches, some fruit, a selection of drinks, and a few chocolate bars can be bought for under £20. While this isn’t a feast of kings, it is enough to stop belly’s rumbling and will keep a greater atmosphere on set.
- Believe in your project. I think this is the most important aspect above everything else. Even if your funding is so drained you cannot provide a single can of cola for your talent, or perhaps you require an actor to take a dip in the sea in the middle of winter, in the middle of the night, if you believe in your project enough more than life itself, you will find an actor willing to go out on a limb for you.
- Deferred payment. This option is more oriented for filmmakers who have been making films for a good few years and are looking to take the next step. Deferred payments allow low-budget and DIY filmmakers to produce films when they don’t have the resources to pay the cast and crew up front.This is only suitable for when you seek to create a revenue stream from the film. When you make agreements like this it is best to seek legal advice as you may face legal ramifications if you do not uphold your end of the agreement. It needs to be stated in writing what the terms and conditions of the deferred payment scheme is and when exactly the actor will start to receive their pay.
If you keep these ideas in mind when putting out your next casting call, you will start to receive a lot more replies. A good actor and can take your film to the next level, in the entry level world they’re not taken seriously enough. Alfred Hitchcock famously said: “Actors are cattle! They should be treated as such!” If you take this approach, you won’t be moving anywhere fast.