The way content is shared changed in the 2000’s and it’s never been same since. With a single click, your content can be shared around the world, seen by millions and millions. With and without your permission. With the boom of internet anonymity, proxies, video downloaders, there’s virtually no way of keeping track of where your video has gone once you have uploaded it to the net. How can you battle against this? You can watch the following video tutorial or you can find the written text underneath.
There is no real fight you can put up against piracy of your videos. The film and music industry have been battling piracy since its inception. Millions of dollars and thousands of lawyers have tried to put a stop to bootlegging, then DVD copying and now illegal downloading. With new step in advancement of technology, the ease of obtaining copyrighted material has never been easier.
This music video here features a few snippets from one of my uploaded videos. No permission was granted, no request was received
I was credited in the description, but to contrary to popular belief, crediting a creator does not give you a legal standpoint. YouTube states:
Just because you purchased content doesn’t mean that you own the rights to upload it to YouTube. Even if you give the copyright owner credit, posting videos that include content you purchased may still violate copyright law.
Additionally, recording a television show, video game, concert or other performance with your phone, camera or microphone doesn’t mean that you own all rights to upload it to YouTube. This is true even if the event or show you recorded was open to the public. For example, recording a concert of your favorite band does not necessarily give you the right to upload the video without permission from the appropriate rights owners.
You may have heard of the term Fair use, and that it allows you to use copyright protected material in your videos. It does to some extent, but it is important to note that Fair Use, is a legal defence, not an exemption. Even so, taking one’s work and putting it into a music video doesn’t even fall under fair use. If the video was for educational purposes or was a criticising of a video (and even then only at clips at a time), the uploader may have a defence.
Nonetheless, people still do it, and it is worse is when it falls under Facebook’s uploading system, which is now commonly referred to as Freebooting. Destin from Smarter Every Day has produced a video perfectly summing up what Freebooting is about. “Freebooting is when someone downloads your video and uploads it to Facebook. As Facebook is the social media central hub, views amount in next to no time and who makes the money? Not the content creator, not the uploader; Facebook. Every penny made from adverts being exposed to viewers of the video increases the revenue of Facebook.”
YouTube now offers the ability to place a watermark over your footage either at the start, end or for the entire duration of the video. Unfortunately, the watermark is removed from video downloaders. So it is essential that you double up on watermarking your work.
Be inventive here, link it to a social media account or your website. My twitter tag is my actual name, so I’ve watermarked my videos with my twitter handle. I place this just above the letterboxing so if anyone is going to try and crop it out, then they are going to have a very small aspect ratio. You may worry about it disrupting the viewer, but a good dozen of your favourite cable shows have their little watermark appearing on the bottom edge in and out of the show and most viewers hardly notice.
It is also advisable to place an ident at the start and at the end of your video. This not only reinforces brand identity but if anyone wants to download your video and claim it as their own then it’s going to require extra legwork than just simply downloading and re-uploading. Now the downloader must edit out your idents, sometimes this extra bit of work is enough to deter the downloaders away.
Actively Search For Your Content
At some point each week I’ll spend 30 minutes searching YouTube for my name. As stated earlier, people often think that putting credits in the channel will exempt them from copyright claims. It doesn’t. If people have put your name in the tags or description, then it’s going to show up in the search results. If these uploaders haven’t asked you or are using your footage in a way that doesn’t fall under fair use. Ask them to remove it, no reply.
YouTube offers an automated program like this called Content ID, to apply you must fill in this form, however, there is a criteria to meet. The Content ID system is for more established users who upload on a regular basis and are prone for their videos to be swiped.
Take a note of people who ask permission to use your footage. I licence out a lot of my clips through a stock footage website, so there may be a time when I don’t even hold full creative control over a specific clip and, therefore, cannot give permission. The person who is asking may go ahead and steal the clip anyway. Take a note of their YouTube account and follow them up once in a while.
That is about all you can really do to prevent your work being downloaded without your permission. It sucks. It really does. You put hours, days, or even weeks into making a video and then somebody else can come along and put it in their video which may be making them money.
It seems like this isn’t a fight you’re going to win, but you can help strengthen the stronghold.